At ThunderClap, the Strategic Copywriter is a key creative force, driving the narrative and verbal identity of our diverse range of projects. This role is not just about crafting compelling copy; it's about understanding the strategic underpinnings that make that copy resonate. We seek a talented wordsmith and strategic thinker who excels in creating engaging web copy, messaging guidelines, brand story scripts, and messaging architectures. Your role will be pivotal in shaping the voice of our client's brands, ensuring that all content aligns with their overall business goals and brand identity.

Responsibilities

Copywriting and Content Creation

• Develop creative and impactful copy for a variety of digital platforms, including websites, and marketing campaigns.
• Craft messaging that is consistent, engaging, and reflective of the client's brand voice and objectives.

Strategic Thinking and Planning

• Contribute to the creation of messaging guidelines, brand story scripts, and messaging architectures.
• Participate in strategic planning sessions to understand client needs and align content strategies with business goals.
• Provide insights and recommendations on content direction and brand voice.
• Collaborate with the design to create a website information architecture for Websites.

Collaboration and Communication

• Work closely with designers, project managers, and other team members to ensure a cohesive and integrated approach to content and design.
• Present and explain concepts, guiding clients and team members through the rationale behind content choices.
• Participate in client meetings and workshops to gather insights and feedback.

What We're Looking For:

We seek an individual who can:

• Combine creative writing skills with strategic thinking:
• Develop engaging, clear, and concise copy that aligns with strategic objectives.
• Think conceptually about the broader implications of the copy on brand perception and user experience.
• Communicate effectively with diverse teams and clients: